The Lowdown
In late 2022 DroneDeploy announced that it would be acquiring one if it’s competitors, StructionSite, in an attempt to create the largest industrial reality capture platform in the game.
The Crew
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JUSTIN "KNIVES" WADDELL
DESIGN DIRECTOR / MAKES KNIVES IN HIS WORKSHOP
Justin was appointed to design director during the acquisition and tasked with bringing the team together under one updated brand.
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Deyge "The Interloper" Falana'i
SENIOR PRODUCT DESIGNER / ON LOAN FROM THE R&D TEAM
Having had so much fun participating in the recent StructionSite rebrand I pestered Justin until he let me play on this one as well.
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Kevin "The Watch-man" Iannaro
SENIOR DESIGNER / MAN OF CLASS
Kevin was the keeper (and let’s be honest, director) of our brand at StructionSite after it launched. An obvious pick for the team.
My biggest contribution
My biggest contribution
The TEchnical line
While this entire project was highly collaborative, I love getting to hang my hat on The Technical Line. The Technical line was inspired by topographic elevation lines and evolved into being our primary visual motif for illustrations, patterns, and iconography.
the best part
We don’t have to draw anything… it’s all
3d models
The DroneDeploy branding project has seen a successful soft launch and we’re currently prepping for a larger public launch in late 2023.